In our previous articles, we mentioned that Google is selling Motorola to Lenovo. The main question for that was why Lenovo want to buy Motorola. They did not even buy the good stuff, because Google is holding on to 7,000 patents. Therefore, Lenovo only got the handset side. Now Motorola is having a global Smartphone market, which means it does not feature in the top 10. Last year Lenovo ended as the world’s fourth largest Smartphone manufacturer. It was risky for Lenovo to buy Motorola, because they are not likeable in the UK market.
In that way, Lenovo should spend a lot of money just turning Motorola around. Google also spend a lot of money for restructuring it. Chinese Lenovo really needs brand that is know in western, because when it comes to handsets the western market is hardly xenophobic. Maybe that is why Lenovo is taking huge risks right now. For example, the Korean Samsung’s global success, it is not only keeping up behind Apple in terms of shipments, but it is also building the UK’s largest 4G network. If we compare Lenovo and Samsung, we could see that they two share many similarities. Samsung has the whole package- TV’s and laptops as well as handsets. However, analysts do agree that the key to success is offering multi-screen Smartphone on the market.
Motorola brand is useful in terms of credibility if not financially. The business between Lenovo and Google it is the most need because of Android’s success as operating system on the market. Does Lenovo want to beat Android in every step? Well, perhaps they want to make something better, maybe that is why they bought Motorola so now they could invest in something completely new and different from Android, and the most important something that is better than Android. It sounds crazy, right. Well it is a bit crazy, but obviously, Lenovo I taking risk with everything they have. There is not any reason and, why they have bought Motorola, as we said before and only the handset part. In addition, Lenovo and Google made 10-year patent licensing agreement- so this speaks that it is all about trying not to be sue over breach of IP. Motorola is decline for several years; in fact, it is faling quite quickly down from 9.1 per cent to 8.5 per cent in the first three months of 2013 alone.
That is definitely not a good sign, and it is definitely bad sign for Lenovo, but perhaps they think that in sinking boat there is gold. Well, it has true in that sentence. Many years ago, even before Smartphones, Motorola was popular phone on the market something as if Nokia and they were unbreakable and great looking. So, we thing there is gold in that sinking boat and maybe Lenovo is having the greatest of all deals. However, looking from the other side, maybe Motorola had its time, they had enough, and they should stop and change everything from the beginning. That will cost money, and you never know what time is going to bring. Maybe something completely new that is going to beat Apple, Nokia.
Less than a month, HTC officially reveals
the new HTC One 2, which is described as the heavily rumoured device, also known as the HTC One m8 or the HTC One Plus. Just to stoke the gadget fire a little further, the Taiwanese company has put up and official poster in the window of Selfridges in London that reads: The all-new HTC One, and then simply, Feel it. That is very cool commercial to promote the new device, and very smart move from HTC Company.
The two words Feel it, give some sense of discreet touch and something intimate so it will make you to go right away to the phone stores just to see the new device. They have made a good score with this new commercial. We are not so use to watch some great commercial from HTC Company. However, they got the point; if you want to sell your product, you should seduce your new and old customers every time. That also give a clue to us that HTC is planning to call its new handset simply the New HTC One- that is something similar as Apple took with the fourth iPad. But rest of the companies have to follow the most great of all, so maybe that is why HTC follows Apple in this one, so they could reach the higher position on the market, they simply learn from the best.
The official HTC Uk twitter account posted a snap of the poster and added the message: Something is happening in Selfridges. It obvios means that we could see the follow up to the massively popular HTC One for sale at Selfridges immediately following HTC’s main events at the London Olypmia and in New York. HTC attempts to get us all very excited without revealing too much, so other sources are not quite so restrain. There is twelve-minute video by the YouTuber Roshan Jamkatel, and he claimed to show off a fully featured developer edition of the HTC One 2. There are plenty of leaks that we have heard in last month, we heard that they would be on-screen buttons, maybe dual rear camera and very large round screen.
Those all things were confirm in the video, so we could not know if that is for real. However, we could expect anything from HTC. The official reveal is going to be, on 25 March, so until then we must wait to see what HTC is going to bring to its customers. Maybe they are playing the same game as Apple, with releasing all those devices with small difference, except the new iPhone 6, which is quite different from the rest. However, we truly hope that HTC One 2 is going to be much better from the old one, much faster and it would not have all those software problems. The good thing is that HTC knows what their customer really need, and they give the device to them and you could really feel the difference with the rest of the devices out there.